Friday, 19 December 2014

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  1. Airtel launches 'One Touch Internet' - the simplest way
    for first time users to learn the internet
    A first-of-its-kind initiative aimed at opening doors of
    the internet for millions in India
    • Simple & intuitive interface specially designed to make
    internet discovery easy for first-time users
    • One-stop-shop to see-try-buy popular internet
    services like social networking, videos, online shopping,
    music etc.
    • Hostsfree tutorial videos on how to use common online
    services (including Facebook, Twitter andYouTube) and
    offers free trial packs to help first-time users sample
    • Currently available in English & Hindi user interface; to
    additionally be launched in 8 vernacular languages in
    weeks to come
    New Delhi, November 7th , 2014 : Bharti Airtel, a leading
    global telecom service provider with operations in 20
    countries across Asia and Africa, today announced the
    launch of 'One Touch Internet'– afirst of its kind
    initiativeaimed atsimplifying internet services for
    millions of first-time users in India. Airtel's 'One Touch
    Internet' is a WAP (Wireless Application Protocol) portal
    designed with a simple, secure and intuitive interface
    that will allow first-time users to discover the internet
    easily and help them overcome common perception
    barriers around the mobile data experience. Now
    available for prepaid mobile customers on Airtel - 'One
    Touch Internet' will work as a single point destination
    for uninitiated internet users to see-try-buy a host of
    popular services (including social networking, videos,
    online shopping and travel bookings) through *free
    tutorial videos and trial packs – all with just one touch.
    Srinivasan Gopalan, Director – Consumer Business,
    Bharti Airtel said, "The Indian telecom market has
    entered a phase of data led growth. As data networks
    expand and internet enabled devices become affordable -
    moreand more Indians are getting online on their mobile
    devices. However, our market research has shown that
    there are millions of customers across the country who
    own an internet-ready mobile device and are keen on
    getting online,but areapprehensivedue to reasons like
    lack of know-howand fear of incurring heavy data
    charges. Airtel's 'One Touch Internet' will address these
    very customer challenges and play the crucial role of
    hand-holdingfirst-time mobile users as they discover
    the internet. We believe that this initiative can play a
    transformational role inbreaking perception barriers
    among customers and demystifying the internet not only
    for the young and urban, but for people from across
    generations and social strata – thus givingthe Indian
    masses an opportunity to enjoy their first everinternet
    'One Touch Internet': Key features

    Opportunity for first-timedata users in India to learn
    & experience the internet

    One-stop-shop to see-try-buy internet services

    Simple & intuitive user interface specially designed
    to aid learning

    Free trial packs and video tutorials for popular
    services like Facebook, Twitter, YouTube etc

    Intuitive pricing packs for first-time users

    Easy subscription to internet packs with 'My
    Account' management: Check balance for TalkTime,
    data, trial usage etc.

    Available for 2G & 3G Airtel prepaid mobile
    customers with internet-enabled devices

    Launched in English & Hindi; 8 vernacular languages
    to be added
    The rapid penetration of mobile telephony has played a
    pivotal role in transforming the socio economic growth
    in countries world over, including India. According to
    estimates - India has over 220 million internet users
    today, of which, about 59% get online over a mobile
    device. Projected to reach a whopping 385 million by
    2017, the smartphone penetration in India is only
    growing stronger and contributing to a rapidly
    increasing base of internet users, which is expected to
    more than double to 480 million by 2017.

    can now call 111 or visit


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